How Do You Know if Your Google Analytics Account Is Premium
Google Analytics isthe about popspider web analytics tool on the market, with near 45% of the top million websites on the Internet using Google Analytics. The reason for its success can be attributed to many things, similar an intuitive and easy-to-use interface, powerful features, and speed you would wait from Google.
But, arguably its most popular feature isn't really a characteristic, but the price. Which is $0. Every bit in none. Or free.
This means anybody can use Google Analytics as long every bit you take access to the Cyberspace, a Google Analytics business relationship, and a website or mobile app to measure.
For those of you lot with Google Analytics experience, you probably have heard about Google Analytics Premium, Google Analytics Standard's more than sophisticated sibling. One of the questions we hear a lot at InfoTrust is, "How do we know if nosotros demand Google Analytics Premium?"
Well, friends, today I'll respond that question for you!
If Yous've Run into These Issues, You Need Google Analytics Premium
ane. Your Analytics Data Isn't Available Quick Enough to Make Decisions
One of the biggest advantages of Google Analytics Premium is a guaranteed data freshness of less than 4 hours (only the boilerplate is closer to 1 hr). This is a huge advantage for larger websites and ecommerce sites that need to constantly monitor traffic and acquirement metrics for reporting and optimization purposes.
Let me give you lot an instance. Many publishers, from your local paper upwardly to the largest content sites like BuzzFeed, use traffic and click information throughout the solar day. This information is used to optimize story and advertizing placements, social media promotion, and more than.
For a large content site with thousands of pageviews every hour, that pageview and click information might not announced in Google Analytics Standard for 24-48 hours. For a newsroom or a data team trying to monitor the top performing stories, you can see where this would become a big issue.
2. Your Data is Being Sampled, But Yous Need The Accuracy of Unsampled Information
For those of you with college traffic levels, y'all've more than likely run across sampling. Essentially, to proceed the GA user interface quick and responsive, Google will sample your data for two reasons (or a combination of both):
- The full sessions in your selected time period are higher than 500,000
- You are using Advanced Segments, Table Filters, Secondary Dimensions, etc. to segment data, which requires Google Analytics to reprocess information
Obviously, you can run into from the screenshot and ruby-red box that the in a higher place report is only representative of 3.90% of the total sessions during that fourth dimension flow. While sampling is popular and statistically meaning way to analyze segments of data sets, it can be slightly inaccurate, causing differences in metrics.
For sites with larger traffic, especially ecommerce sites that depend on accurate sales and revenue data, it's extremely important to have access to unsampled data. This is a major reason many large ecommerce sites utilize an enterprise web analytics tool like Google Analytics Premium.
three. Your Company Wants to Integrate Google Analytics With Boosted Google Products, like DoubleClick for Publishers, DoubleClick Campaign Manager, or BigQuery
With Google Analytics Standard, there is no available integration with certain Google products similar DoubleClick for Publishers (DFP), DoubleClick Entrada Manager (DCM), or Google BigQuery. If your visitor utilizes any of those products, Google Analytics Premium might exist the right choice for you lot.
For larger companies, having marketing and advertisement data in different systems tin be confusing and counterproductive. With the higher up integrations, analytics and measurement teams can utilize one system (GAP) to analyze integrated data sets to deliver ameliorate insights.
For case, with the DFP integration, publishers tin now utilise GAP to analyze the sections, authors, or types of content that drive the almost revenue on their site. They tin also identify the sections of their site where users are most engaged, which is extremely valuable information for the sales team to utilise when selling ad placements.
four. Your Company Can't Use Google Analytics Because The Standard Version Doesn't Offer an SLA
Often times, larger companies require a Service Level Understanding (SLA) for whatsoever blazon of software being used inside the company. An SLA is a service contract that outlines the level of service and support a service provider (in this case, the software company, Google) will provide.
With GAP, Google guarantees a 99% uptime for reporting and data drove, along with a processing time inside 4 hours 98% of the fourth dimension. The average processing time is closer to i hour, all the same.
And, additionally, if you purchased GAP through a Google Analytics Premium Authorized Reseller, like InfoTrust, you will receive additional support, including:
- Implementation Support
- Business relationship Management
- Training
- Phone & email tech support
- 24/7 emergency reporting support
If your company has run into these bug, it might exist fourth dimension to discuss Google Analytics Premium. Download our Google Analytics Premium Checklist to see the full benefits of Google Analytics Premium!
Source: https://infotrust.com/articles/do-you-need-google-analytics-premium/
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